History of Mars Chocolate
♫ Thursday, August 19th, 2010Chocolate is no doubt a favourite eatable of young and old people through out the world. Some people say that chocolate lovers are romantic and emotional by nature. Some people express their love by eating chocolates but some people show their love by making some new innovations in the chocolate industry. These people love to create different styles of chocolate and make combinations with many other ingredients that taste perfect with chocolate. It is in fact that pilot production of Mars as if we study the history of Mars chocolate.
They made various combinations of chocolates and afterwards they blend all flavours together and coat it with some milk chocolate and as a result they created the history of Mars chocolate.
The Mars chocolate bar that is manufactured by Mars Inc was for the first time manufactured in Slough, Berkshire of United Kingdom in 1932. it was launched as the sweet version of American chocolate Milky Way bar produced by the Mars Inc. in United States. The European version of Milky Way is different from American version because it was produced by a number of other companies but the Milky Way of America was a product of Mars in corporation. It was totally a different chocolate bar which was sold in America with the same name. The main ingredients were caramel, milk chocolate, almonds and plain nougat.
The UK version of Mars chocolate contains about fifty eight gram bar having two fifty nine calories which is equivalent to thirteen percent of daily calorie intake in an adult person. If we go back in the history of Mars chocolate, in 1932, an American son of Frank C. Mars, whose name was Forrest Mars rented one factory in slough with about staff of twelve people started to manufacture a chocolate in United Kingdom which they had never seen in the surroundings. In those days, most of the chocolates were solid black plain bars but Mars was a new in which contains various ingredients. It was designed on the chocolate which his father was selling in America with the name of Milky Way.
But in United Kingdom, it was sold with the name of Mars. These both chocolates were same but they had different names. Further some changes in ingredients were made by following the recipe of other chocolates like double decker, Milky Way, and 5-star. Afterwards, the packing was redesigned to make it look different from other candy bars that were available in America.
In 1966, a famous quotation you might have heard about that a Mars a day will help you to play, rest and work was said by William Dagnall who used his work to break the competition tie between Mars and other chocolates in favour of Mars. But soon it was replace by pleasure that is immeasurable which sounds like more youth attractions. After the hit of Mars, variations in sizes and flavours were introduced in the market to increase the profit on the basis of chocolate but the mini Mars really contributed in the Mars history to make it more demanding among other brands.
